Marketing services

We provide full-stack strategy and consultation, marketing and sales services and marketplace marketing tools to achieve the necessary business targets.

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Helping you to achieve your business goals

Our platform is widely used in Foodservice, FMCG, Pharma and other sales channel to make more efficient trade between the sellers and buyers. If you need a more clarified strategy, channel marketing campaigns or help for using DIY marketplace marketing tools – we are at your disposal and have split the services to three different categories:

Strategy & Consultation

  • Marketin & Sales Strategies
  • Go-to-Market Strategies & services
  • Interin CMO & CSO services

Marketing & Sales

  • Newsletters, sample deliveries, telesales
  • Country marketing & sales leads
  • Sales campaigns

Marketplace Marketing

  • Newsletters, sample deliveries, telesales
  • Country marketing & sales leads
  • Sales campaigns

Strategy & Consultation

This service level is for setting up the desired business targets and a clear operational path to achieve those targets.

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If the company needs a big turn around or change leadership towards a modern marketing and sales strategy, sales channel strategy or sales channel deep understanding from various industry experts – then this service module is for you!

Are you opening up a new market or a new sales channel and you would like to create or double-check current GTM strategy? We have a long experience from consulting local and global companies of versatile and complex business scenarios and can tailor a consultancy package around your needs. Let’s turn the weak points to strongholds!

Sometimes the sales culture, strategy execution or modern marketing paradigm change needs a temporary responsibly expert to bring necessary support for strategy execution. The service can be full time or a few times a week for a certain period – totally tailorable for the current business need.

Pricing

The strategy and consultancy price tag is always tailored to the customers needs and the length of the process. The average hourly price is 160€ and a simple sales channel strategy including OKR’s or KPI’s takes something like a 2 full work days (16h) to be in a ready presentable version including a few iterations with the customer. The more precise the dilemma is the more effective is the find the right strategy and solution – but we can of course first start by finding the possible weak points in the processes.

Marketing & Sales campaigns

We can help you to run a single marketing campaign based on your needs, a hybrid set of multiple campaigns based on your plans or then design a full-scale marketing operation and KPI’s for your business.

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When the marketing plan has been designed, we can bring a wide set of marketing services both offline and online. Our deep belief is that there are more ways to achieve ambitious sales targets profitably than using a field-based sales force – even though it might be the most effective in many different scenarios. Being it sample deliveries, market research, pricing, product information management, customer service, newsletter marketing, telesales, sales channel advertising, PR, professional communications, B2B social media marketing or sales channel related trade fairs we can suggest and operate a suitable sales or marketing campaign or a yearlong co-op agreement.

We can design or implement a single, a set or a yearlong plan of marketing service activities based on your plan or together created monthly calendar. We can combine traditional advertising like industry medias, press release channels, journalists, industry thought-leaders or then bloggers, online channels or then just graphical design or product photo related services.

Automatically we support sellers and buyers in their everyday questions and reclamations but if the seller company wants to have either B2C or B2B customer-service outsourced we can enable that with our small efficient team of seasoned customer service professionals and their state-of-the art systems. A sample service could include a local and individual seller related customer service e-mail and phone number and traditional opening hours to outsource the customer service to a reliable professional partner that is also linked to Suppilog’s marketplace service’s processes.

Digital marketing & marketing automation

We can utilise modern digital marketing tools both inside the Suppilog’s platform and using medias like LinkedIn, Meta and X for B2B/B2C advertising purposes. Suppilog alone has a wide audience in the social media sphere that are eager to hear new product and new seller launches in all the different sales channels that Suppilog is operating.

Here’s a few examples of our marketing automation enabled highly targeted marketing services inside our platform:

Marketing automation

Suppilog is utilizing Salesmanago (link to Salesmanago) and has a wide set of activation triggers to offer sellers and buyers incentives to do more active trade. We can design and implement an individual seller company branded marketing automation campaign in Suppilog’s marketplace, but the seller must also drive buyer website visitor traffic to Suppilog.

Campaign example & Pricing

Our set of marketing services are always progressing, and new features are in test or beta mode but here’s a glimpse of the marketing and sales service packages and their pricing logic.

Automated marketing follow-up message to seller company’s buyer
Campaign cost
We can enable a systematic process where for example the buyers that have made orders of your products will receive an automated set of notifications or follow-ups to the buyer to incentivize them to make reorders (by e-mail, Suppilog feed, text message, phone call, etc.)...Show more
3000€
annual fee + campaign setup cost 2x 250€

Behavioural-based automation

We can track and design a marketing activation like a pop-up or a banner if the buyer user is visiting a set of dedicated website urls in the Suppilog’s marketplace. This is a state-of-the-art B2B buyer targetization of a buyer that is browsing the seller’s product catalogue or other seller relative information and content. This method has a very high CTR but the banner must be designed in a proper, sensitive and professional way.

Campaign example & Pricing

Our set of marketing services are always progressing, and new features are in test or beta mode but here’s a glimpse of the marketing and sales service packages and their pricing logic.

Pop-up banner to a buyer visitor
Campaign cost
We can create and design a banner that pops up when a Suppilog buyer is browsing the dedicated seller company’s product list pages or seller company bio in Suppilog platform. The pricing logic is based on 3-month quarters and there’s no impression limit. The campaign analytics are sent after the campaign.
600€ / Quarter
(+ campaign setup cost 250€)

Sales channel and buyer user profile-based targeting

If the sales channel strategy and targets are clear, we can design and utilize Suppilog’s unique sales channel segmentation and buyer user profile-based targeting in marketing communication personalization and sales. This is a method to reduce ‘wasted untargeted’ buyers but to maximize the effect to the right stake holders and buyers. Stop wasting your marketing efforts to secondary segments and start focusing on to the main target groups.

Sales channel and buyer user profile-based targeting

Campaign example & Pricing

Our set of marketing services are always progressing, and new features are in test or beta mode but here’s a glimpse of the marketing and sales service packages and their pricing logic.

Sales channel and buyer user profile based newsletter campaign
Pääostajan asiakastiedot
We can create and design together with the seller company’s customer marketing and sales channel sales teams a well-planned newsletter campaign that is only sent to a highly curated customer prospect list based on these example criterias:... Show more
150€
Campaign setup cost (250€) and a newsletter campaign contact cost 5-10€/contact (depending of the seniority level of the buyer role profile)

Marketplace marketing tools

These are the DIY tools that a Suppilog seller user can use and create marketing and sales operations effectively by themselves from their UI. We’ll provide the basic teaching in the onboarding -phase.

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Your sales rep or product marketing guru can easily create and publish sales channel targeted post to Suppilog’s marketplace’s news feed in a few minutes. Just design the headline and body text and attach an attractive photo and your info is live to be seen by hundreds of different sales channel buyer users. Suppilog’s marketing department is also using these feeds as a reference board for Suppilog’s social media and sales channel newsletters so you’ll might up get more visibility with your message that you could barely hope for.

Send an unlimited amount of private messages to your buyers or buyer prospects and start an easy dialogue even without previously not even knowing the right category buyer person in the retail unit. The Suppilog’s new release will enable to send multiple users the same message for a small transaction fee (to block spamming).

Create efficiently a sales campaign of a product family with a special price and push it to a curated customer group like a sales channel, a chain or an individual buyer. The buyer user will see the discounted prices and campaign immediately on their user interface.

Price examples

A curated list of different marketing services

Go-to-Market Sales Channel Strategy
Ideal if you want to start a new market or a sales channel
  • Let’s refine your goals and KPI’s
  • Let’s match those with your capabilities and resources
  • Orientation-Operation-Iteration-Finalization
1280€
Incl 8 hours of consulting
A newsletter campaign
Reach your target audience professionally but easily
  • Designing of the newsletter
  • 125 ready contacts (a 7 €/contact)
  • Orientation-Designing-Iteration-Sending-Data export
1375€
Incl setup cost and 125 ready contacts
An automated e-mail contacting campaign
Make labour intensive prospecting and cold-emailing effective and easy! In co-operation with Clevenio.
  • Fetching the necessary prospecting data
  • Prospecting cost for 100 contacts (a 4 €/contact)
  • Designing and setting up the campaign messages (1st, 2nd, 3rd…)
  • Running and optimizing the campaign and analytics
900€
Incl setup cost and prospecting 100 contacts
A light field sales rep -campaign
Why utilise expensive and massive field based sales team when you can have a big effect with a very little but skillful resource?
  • Field based sales campaign to 100 units
  • Setting up the campaign KPI’s and objectives
  • Prospecting the relevant retailer units and category buyers
  • Fetching of all the necessary buyer data (ie. e-mails, addresses, gsm’s)
  • Telesales or/and field based sales
  • Possible sample product deliveries
  • Analytics of all the actions, KPI’s and objectives
5000€
(50€/unit in the Uusimaa -area)

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